How I Became the Guru of Garbage – part 2

Necessity truly is the mother of invention.  I hadn’t anticipated how hard it would be to make money while trying to make a difference in the world. I needed to generate more income. While working in my tiny study in the back of our apartment one afternoon, I began thinking about how many people have small living spaces and how much stuff they have. It’s not easy to stay organized and uncluttered. Even though I’d given up designing products for the sake of fashion, I figured I could still design something useful, environmentally correct, and hopefully make money at the same time.

Many people work out of their homes and don’t have a private work space. It’s a good idea to conceal your work when you’re not working, even if it’s already separate from the rest of your living space. I estimated that a 6’ X 6’ X 2’ deep box can hold a small home office and also open out to become a room divider. I sketched a few possibilities and then tested various materials and manufacturing processes. When I felt confident that my idea would work, I presented it to Lisa Smith, a successful furniture designer. Lisa liked the idea and offered to let me use her model making shop, photo studio, and furniture industry contacts in exchange for a partnership on the project.

Lisa and I fabricated scale models out of natural long lasting materials like jute, hemp, and homosote. We approached major office furniture manufacturers like Knoll and Steelcase, who nibbled on our bait, but didn’t bite. We were told that it would take a minimum $50,000 investment to fabricate full scale prototypes and test market them. Nobody was willing to advance the money. We had hoped to walk away with a deposit and a royalty contract. Unfortunately, our back burners were already overflowing with unrequited projects like our ‘Office in a Box’.

OFFICE in a BOX

Office in a Box

Office in a Box 2

I mentioned earlier that I have very strong Scorpio symbolism in my horoscope. Saturn and Pluto straddle my Midheaven, conjunct in the sign of Leo. Pluto rules Garbage. Saturn is the Guru. NY Newsday, Metropolis Magazine, and Fox TV – ‘Good Day NY’ serially dubbed me “The Guru of Garbage”. Garbage was a weird distinction, but I figured if the shoe fits, “Recycle, Reuse, or Recreate” it. I became internationally known for my innovative uses of recycled materials. I was the focus of numerous magazine and newspaper articles and television appearances. I participated in panel discussions, spoke at universities, gave workshops, and presented my creations in museums, galleries, and traveling exhibitions around the world. I was featured as a successful ecological designer in German and Japanese newspapers, magazines, and television.

During my seven year tenure as Guru of Garbage, everyone wanted to contribute to my cause by giving me his or her unwanted trash. Manufacturers began sending samples of their manufacturing waste. I received everything from truckloads of trimmings of cork and various plastics and composite materials, to barrels of greasy sludge. They thought I could perform alchemy and make treasure from their trash. I appreciated the sentiment and valued the challenge, but the process of turning trash into treasure is lot more work than reward, except for the high esoteric value. Trash to treasure is a metaphor for transforming liabilities into assets. Saturn (Lead) can be turned into (Gold) the Sun.

I forgot to mention that my Guru of Garbage days coincided with the birth of my daughter, Cassie, and her early childhood. I hoped to make a better world for her. Even at two years old, Cassie was well aware of my preoccupation with trash. As we walked along the streets of NYC together, she’d constantly be bending over to pick up some gross and disgusting thing that some person had thrown on the sidewalk. “Here daddy!” she’d exclaim. I’d thank her, then walk to the nearest trash can and throw it away. The best part was when others noticed. They were either inspired or shamed into picking something up off the sidewalk. They’d always look and smile at us as we acknowledged their good deed with a nod of approval. Sometimes, I wondered whether I was blessed or cursed by my obsession to make a difference.

The following several pages contain pictures of trash that I transformed into treasure.

Pallet landfill to conference room

Reincarnated lamp and mirror

Thrown

Odds and Ends

One day I was driving down a country road in upstate NY and noticed a couple of weathered farmers sitting in front of a broken down barn. I was searching for old wooden planks that they’d be willing to sell. They took me up to an old hay loft and showed me a stack of dusty rough cut lumber that had probably been laying there for at least thirty years. I had no idea what kind of wood it was, but it was heavy. I felt sure it was some kind of hardwood. I bought the whole stack for $10. They helped load it into my station wagon. When I got back to my workshop, I ran the rough lumber through the wood planer. It turned out to be beautifully aged solid cherry with a lot of rough edges and ends and lots of knots. Most woodworkers cut these defects away in the process of furniture making. I decided to design defective furniture from the get go. I found the imperfections very beautiful and used them as design elements. My client was in the recycling business and loved my creation!

Cherry Desk

It’s rewarding to transform something useless into something useful. It’s also great to be loved and appreciated by family, friends, colleagues, students, and clients. Without real financial support, however, it can be extremely challenging. I found myself delving more deeply each day into the mother of all garbage – Psychic Garbage.

My first paid speaking engagement was for the IDSA (Industrial Design Society of America). They said I could speak about anything, so I decided to talk about design and metaphysics. As an industrial design student, I had studied how hands relate to products. Now I would share with my peers how the same hands relate to character and behavior.

How I Became the Guru of Garbage – part 1

Remember how confused I was about what to do next as I terminated my product manufacturing phase? Suddenly and unexpectedly, I had an epiphany while strolling through Bloomingdale’s. I was scrutinizing how my products were being merchandised and sold and a question popped into my mind. If everything I designed never existed, would it make a bit of difference to anyone besides me? It all ended up as garbage.

“You get more money for fashion” had always been my mantra. Now, no matter how I rationalized the usefulness of my creations, their existence festered in my mind. While I prospered, millions of gallons of fossil fuels were depleted; air was polluted, water was  wasted, and landfills that were already inundated with award winning design, became further adorned with no longer fashionable products of my creation. I was beginning my metamorphosis from egomaniac to ecomaniac.

Recycling CredenzaOther designers who I knew were still trying to invent the ultimate gimmick that would make them rich and famous. Not me. I’d design environmentally useful and long lasting products. I began designing inexpensive eye-catching insulating window treatments to help save energy. I created stylish recycling furniture out of recycled materials to help home recyclers Recycling organic wastefashionably and efficiently sort their trash. It seemed like everyone’s enthusiasm was infectious, however, who would speculate on the hefty initial investment of tooling, materials, packaging, and inventory? One manufacturer who I presented the concept to declared my idea as a ‘passing fad’ and dubbed it “yuppie garbage cans”.

 

I became painfully conscious of humanity’s environmental problems while I agonized over my own personal wastefulness and ever-accumulating trash. A few months earlier I’d imagined buying my own private jet, now I was torturing myself over what to do with a bottle cap. My rapidly decreasing income forced a change in lifestyle. I moved from a luxurious mid-town loft-sublet to a very claustrophobic rent stabilized tenement apartment in Little Italy. I rarely stayed there because I spent nights at my girlfriend Joanna’s tiny tenement apartment in the East Village. I had lived alone in a vast sky lit penthouse loft. Now, I was sharing a large windowed closet with Joanna, cockroaches, mice, and noisy neighbors.

Unfortunately, ‘at-a-boys’ and ‘pats on the back’ don’t pay the rent. I began teaching part time continuing education classes at the New School for Social Research in NYC – furniture making, woodcarving, creative woodworking, model making, and plastics workshops. I also taught an ‘Invention’ course at Parsons School of Design and an ‘Industrial Design’ class at the Cooper Union for the Advancement of Science and Art.

My primary income came from designing and fabricating exclusive furniture for designers and architects who served wealthy people. Over time, it became harder for me to cope with the pollution. Splinters, sawdust, and schlepping were already more than enough character building experience for me. I refused to work with toxic materials, which eliminated most composite materials, plastic laminates, adhesives, finishes, and clients. Then the straw that broke the camel’s back revealed its nasty face. My close friend and business partner in our custom furniture making shop surprised everyone by suddenly and unexpectedly becoming addicted to ‘Crack’. David took one toke and was hooked. Our work was being featured in major architecture and design magazines. At the same time, financial pressures and production deadlines were stressing us out. I had to hide the petty cash. I’d come to work in the morning and find cigarette butts standing on their filters all over the shop machinery. I cringed when the phone rang late at night. Come to think of it, I cringed when the phone rang during the day too. Our clients, who were mainly architects and designers, began telling me that they were disappointed in me and our suppliers were asking for money that I didn’t have. After calling the cocaine hotline a couple of times, David’s family and I intervened. We shipped him off to rehab in Puerto Rico. While he was away, I hastily liquidated our beloved workshop for a fraction of its value.

It dawned on me that by teaching industrial design, I was inadvertently polluting the world by helping others to manifest their ideas for personal profit and glory. I began         teaching ‘Designing with Garbage’ at Parsons School of Design. I’d say to my students, “Wake up and smell the garbage”. Most design ends up as trash. Industrial, commercial, and post-consumer waste is the Urban Ore of the future. At first, people laughed at us picking materials out of the trash, but the more my students and I worked with these materials, the more we realized how easy it is to keep consuming and how a recycling closed loop needs to develop its own infrastructure.  A community’s plastic milk and detergent bottles whose original use has been fulfilled can have a durable long lasting reincarnation as a deck, fence, park bench, or marine piling. Below, two of my favorite students from my ‘Designing with Garbage’ class at Parsons School of Design are working on their projects. If you click on Bobby Hansson’s photo, you can see a live presentation of his project on YouTube.  I promise you’ll be entertained.

Bobby Hansson - Designing with GarbagePaul Miller - Designing with Garbage

Concentrating on environmental issues was both enlightening and frustrating. I swung between incredible optimism and idealism and extreme cynicism and sarcasm. I know ‘every little bit helps’, but big issues like public education and environmental policy are what need to change. Dealing with these problems requires a fundamental shift in our society. Designers can play a vital role. When designers select materials to be used in a product they predetermine whether sustainable resources are used, how much energy will be consumed during production, what pollutants will be generated, and finally, how it will be disposed of, recycled, or reused.

Sitting on compacted cansUnless responsible products are designed and promoted and substantial markets developed, recycling will fail. Billions of tons of accumulated plastics, mixed glass,  construction debris, wooden shipping pallets, rubber tires, batteries, organic waste, and  many other materials will be land-filled or incinerated and eventually end up in our  lungs, blood, and genes. We’re being genetically modified by our lifestyle choices. These materials can be reincarnated into useful and long lasting products.

 

 

New York NewsdayI identified with Don Quixote in my Designing with Garbage days. At least windmills don’t pollute. They should collect solar as well as wind energy to make them more efficient. Solar energy coatings can also be applied to roof tops and surfaces that are exposed to sunlight. Unfortunately, there are more ways to collect than store energy.

 

Gallery of Trash

My all-time favorite industrial design student, Wendy Brawer, became my co-teacher for a ‘Design for the Environment’ class at the Cooper Union for the Advancement of Science and Art. Wendy and I were on NYC’s Solid Waste and Citywide Recycling Advisory Boards and often spoke to local community boards about managing they’re ever accumulating trash.  We also promoted the use of recycled plastics in NYC’s waterfront. Governmental bureaucracy, lack of adequate funding, and rigid building codes rendered most projects impracticable. We participated in as many events as possible, even though they were financially unrewarding. It’s easy to find pro-bono work and difficult to find true patrons and real financial support for social causes. Our clients would inquire, “Why’s it so expensive? It’s only Garbage!”

Wendy is the only student I’ve ever had that actually practiced what I preached. Even though she had no degree in Industrial Design, she became head of the environmental committee for the IDSA (Industrial Design Society of America). She also became Designer in Residence at the Cooper Hewitt National Design Museum. Wendy created an amazing ecological “Green Map” system WWW.GREENMAP.ORG.

I’m very proud of her.

Wendy Brawer - Greenmap logo

Wendy is a Cancer (feeling type) sun sign. She’s actually an intuitive type. She has ambitious index fingers on rectangular palms with short fingers. Her personality is much more like an Aries. She’s passionate, inspired most of the time, spontaneous, and extremely proactive. Her separated head and life line symbolize an innate dislike for bureaucracy and a natural rebelliousness. With fingers held closely together, Wendy is a great team player and a fabulous partner. Just ask her remarkable husband Ray. Check out the budding mapmakers below. Wendy has inspired many thousands of green minded people of all ages all over the planet.

Budding Greenmappers

 

Wendy's recycling container

Budding mapmakers

 

 

 

 

 

Wendy’s “Stamp Out Junk Mail Kit” helped raise consumer awareness of paper waste.

Wendy's stamp out junk mail flier

One of Wendy and my pet projects was “Energy Savings Stamps”. We approached Con Edison and Long Island Lighting on the east coast and Pacific Gas & Electric on the west coast with our concept to include a page of stamps in their monthly or quarterly billing statements. Consumers could paste stamps into their calendars to remind them to perform simple very important energy savings tasks. The utilities claimed they liked our concept, but for one reason or another they ultimately rejected it. We thought about going to the US Postal Service, but didn’t. Talk about bureaucracies.

Energy Saving Stamps

While Wendy and I taught Design for the Environment at Cooper Union, we initiated a class project to raise consumer awareness about transportation issues. There were so many possibilities. Imagine the peace, quiet, fresh air, and friendliness that could occur in a culture of alternative transportation. Envision designated highways free of heavy dangerous oil consuming and polluting vehicles. Visualize frequent stops for healthy foods and local services, maintenance, recreation, maps, and directories. Picture practical comfortable human and electric powered bikes, scooters, and work vehicles. What about vehicles with light weight frames and inflatable bodies?

The potential for inflatable technology has barely been tapped. Physical damage and personal injuries could be greatly reduced by building powerful durable airbags into car bumpers so that they can inflate outward on designated impact. Why wait for the vehicle to reach the passengers before the air bag inflates? Cars could actually bounce instead of trounce. Why not design inflatable outerwear for motorcycling and extreme sporting events? Why can’t gigantic baffled plasticized fiberglass airbags be built into the structure of buildings and bridges? Specific vibrations inflate airbags and temporarily hold structures together while many people escape certain death or injury. Why not retrofit existing structures?  With so many definite possibilities, we wished we had the resources to speculate.

Inflatable Window InsulationAirbags can also be used as inflatable insulation for maintaining a hot or cold environment. We can keep a six-pack or a walk in freezer cold or maintain warmth in a large industrial building. Drafty windows, doors, and attics can be permanently or temporarily retrofitted with clear air filled vinyl mattresses that easily inflate, deflate, and interlock and come in stock and adjustable sizes.

 

Our class decided to try to raise consumer awareness about automotive waste. A huge auto show was coming up soon. We talked the powers that be into letting us have a small space (for free) in the basement of the Jacob Javits Convention Center in NYC, along with several other alternative transportation advocates and inventors of electric and human powered vehicles. For anyone who has never been to one, auto shows are a lot of glitzy over-priced vehicles that go much faster than any speed limits. Scantily clad models with an overabundance of pheromones are objectified to help glamorize and sell cars. Our class produced T-shirts and bumper stickers. We barely sold anything and were regarded as heretics and renegades, but thousands of people got to see our messages. None of us had any regrets.

Bumper Stickers 1

 

Bumper Stickers 2